In certain cases, WLC may purchase land that has particular environmental, historic, or scenic importance or is threatened by inappropriate development. While WLC may purchase land at its market value, sometimes a landowner decides to sell property to WLC at a reduced price.

Such a "bargain sale" provides the seller with cash and can generate a charitable contribution based on the difference between market value and the bargain sale price. It can also reduce the capital gains tax burden that would accrue if the land were sold on the open market.

Some landowners choose to utilize a charitable gift annuity. They may donate land to WLC and receive regular payments during their lifetime from WLC. Annuity payments can continue to be made to beneficiaries after the donor's death.